Sound Bytes
I have been told by experts (including Susan Harrow) that the way to a television producer's heart is by using tasty little sound bites. That is, pithy, little nuggets that encapsulate a concept or opinion or fact in a memorable way. If you can string together a high profile, topical (especially tied to some other current news or event or seasonal item) pitch that incorporates a good sound bite or two and follow through with an interview with the producer that adds a couple more
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